Privacy Policy

1. Information We Collect

Personal Information

We collect information that you provide directly to us, including:

• Account Information: Name, email address, password, phone number
• Billing Information: Billing address, payment card details (processed securely by our payment providers)
• Shipping Information: Delivery address, recipient name, phone number
• Communication Data: Information from emails, calls, or chat messages with our support team
• Profile Information: Preferences, wishlists, order history

Automatically Collected Information

When you visit our Website, we automatically collect certain information, including:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address
• Cookies & Tracking: Data collected through cookies, pixels, and similar technologies

Information from Third Parties

We may receive information about you from third parties such as:

• Social media platforms (if you connect your account)
• Payment processors and fraud prevention services
• Analytics and advertising partners
• Shipping carriers and logistics providers

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing & Fulfillment

• Process and fulfill your orders
• Communicate about your orders (confirmations, shipping updates)
• Handle returns, refunds, and exchanges
• Provide customer support

Account Management

• Create and manage your account
• Authenticate your identity
• Remember your preferences and settings
• Provide personalized shopping experience

Marketing & Communications

• Send promotional emails and newsletters (with your consent)
• Show targeted advertisements
• Conduct surveys and gather feedback
• Inform you about new products, services, or offers

Website Improvement & Analytics

• Analyze website usage and trends
• Improve website functionality and user experience
• Conduct research and development
• Test new features and services

Legal & Security

• Prevent fraud and enhance security
• Comply with legal obligations
• Enforce our terms and conditions
• Protect our rights and property

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

• Payment Processors: To process transactions securely
• Shipping Carriers: To deliver your orders
• Email Service Providers: To send communications
• Analytics Providers: To analyze website usage
• Cloud Hosting: To store data securely

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights and safety.

With Your Consent

We may share your information with third parties when you provide explicit consent.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website.

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality (shopping cart, checkout)
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing to show relevant advertisements

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. For more information, see our Cookie Policy.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and vulnerability testing
• Access controls and authentication procedures
• Employee training on data protection

Note: No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Account Data: Retained until you request deletion or close your account
• Transaction Data: Retained for 7 years for tax and accounting purposes
• Marketing Data: Retained until you unsubscribe or opt-out
• Cookies: Typically expire after 1-2 years

7. Your Rights & Choices

You have the following rights regarding your personal information:

Access & Portability

You have the right to request a copy of your personal data in a structured, machine-readable format.

Correction & Update

You can update your account information at any time through your account settings.

Deletion

You can request deletion of your personal data, subject to legal retention requirements.

Marketing Opt-Out

You can unsubscribe from marketing emails by clicking the unsubscribe link in any email or updating your preferences.

Cookie Management

You can manage cookie preferences through our cookie consent banner or browser settings.

Object to Processing

You have the right to object to certain types of processing, including direct marketing.

To exercise your rights, contact us at: privacy@lunera-bloom.shop

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Privacy Shield certification (where applicable)
• Adequate data protection laws in the recipient country

9. Children's Privacy

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for significant changes)

Your continued use of our Website after changes constitutes acceptance of the updated policy.

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how it's used
• Right to delete your personal information
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights